Jiji acquires Cars45 as it looks to build a future outside classifieds

June 28, 2021

Jiji, the largest online marketplace in Africa, has announced the acquisition of the car sales platform Cars45. The financial details of the deal cannot be disclosed.

In 2019, the platform acquired the online classifieds business OLX in Africa, after which it became the largest marketplace with an audience of 400 million people. Jiji now operates in Nigeria, Kenya, Ghana, Uganda, and Tanzania, with over 400 employees. The site contains over 2 million active listings worth more than $10 billion, with 300,000+ sellers trading. The car category is the second most popular, with more than 300,000 active listings. In May 2021, Jiji became the first major profitable e-commerce company in the region.

Cars45 is a service for selling and buying cars in Africa that operates in Nigeria, Ghana, and Kenya. The advantage of the site is that it has a network of inspection centers, where cars are inspected by more than 200 parameters. Until 2020, Cars45 was a subsidiary of Germany’s Frontier Car Group, which bought its majority stake for $5 million in 2017. In 2020, OLX Group acquired the service through its OLX Autos brand. Thus, the new deal with OLX Group is the second for Jiji.

The acquisition of Cars45, with its transactional business model, is part of Jiji’s long-term strategy toward transactional marketplaces. The deal will also strengthen Jiji’s position in all the countries where both companies operate and help mitigate some customers’ safety concerns by improving their car-buying and selling.