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DTC orthodontic startup Impress raises $50M to scale across Europe

May 12, 2021

Our portfolio company Impress, a Southern European player in direct-to-consumer orthodontics, has raised a $50M Series A funding round led by CareCapital (a dental division of Hillhouse Capital in Asia), along with Nickleby Capital, UNIQA Ventures and investors including Michael Linse, Valentin Pitarque, Peter Schiff, Elliot Dornbusch and others. All existing shareholders also participated. TA Ventures led the very first round back then and it keeps on supporting the team along the journey.

Impress is a homage to the direct-to-consumer startups in this area in the U.S., such as SmileDirect, and now plans to scale across Europe from its existing bases in Spain, Italy, Portugal, the U.K. and France.

The company was founded in 2019 in Barcelona by orthodontist Dr. Khaled Kasem and serial entrepreneurs Diliara and Vladimir Lupenko. Impress’s model is to offer these high-quality medical treatments directly to consumers, by developing its own chain of orthodontic clinics, which also put an emphasis on design and a “modern” patient experience.

Impress now has 75 clinics in Spain, Italy, the U.K., France and Portugal, which optimize costs and automate key parts of the value chain. It’s been 2 years since Impress started, and more milestones to be achieved down the road. Impress is on track to cross a magical $100m revenue run-rate this year.