TA Ventures, together with a group of international investors, have invested in Tailored, a personalized online shopping platform for brides.
Tailored solves the problem of wedding organization and planning by recommending products and services to brides at every step of bride’s’ planning process, from their engagement through their honeymoon. Brides can browse and shop for thousands of wedding products, create lists of their favorite finds, and share them with their friends and family for instant feedback. Users can also follow brides with similar tastes. Every product on Tailored can be purchased within two clicks.
Since its launch in August 2011, over 130,000 brides have already discovered their bridal style with Tailored and have bought the necessary products and services. With over 160 affiliate partners, Tailored will offer the largest wedding catalog online, featuring the leading national retailers in the USA.
"Tailored is the first site to bring a personalized experience to wedding shopping and planning online. The company has developed a unique resource for brides to discover and purchase items and services that inspire them. Besides being an inspiration discovery point for brides, Tailored is also a new customer acquisition channel for retailers. We are very excited about our investment in Tailored and are confident that the Company will become the world’s leading personalized online shopping platform for brides, helping brides have a wedding of their dream," said Viktoriya Tigipko, Managing Director of TA venturess.
"We couldn’t be more excited to share Tailored with the wedding community! We are passionate about creating a community where brides can not only discover new brands and up-and-coming designers, but also get personalized recommendations on products and services based on their taste, budget, and wedding planning needs," said Sara Morgan, Founder of Tailored.