TA Ventures, together with Accel Partners, NEA and a group of international angel investors, have invested in Fantasy Shopper, social shopping platform. The investment raised will be used to grow and internationalize the company’s business.
Launching first in the UK with over 100,000 virtual items from 40 retailers in clothes, accessories and sports goods, the Company intends to go global quickly by taking users from shopping in London to other major world destinations. Since a very short time after its launch in October 2011, Fantasy Shopper received several prestigious awards and was announced the winner of the fifth annual Amazon Web Services (AWS) Start-up Challenge.
“Social shopping is a future of ecommerce since it allows brands to interact directly with consumers through their social graphs and allows brands to reward their customers for buying and sharing offers with friends across social media sites. Fantasy Shopper has developed an innovative social shopping platform which integrates online and offline fashion retail in a unique and entertaining environment. We are very excited about our investment in Fantasy Shopper and are confident that the Company will become the world’s number one social shopping platform, turning shopping into a fun social game”, said Viktoriya Tigipko, Director of TA Ventures.
The company’s co-founders have vast and successful experience in commercial digital marketing and in large scale software engineering. They have built a highly scalable technology infrastructure for a new social shopping game where players discover and share the latest fashion from real-world online retailers. On Fantasy Shopper, users spend Fantasy Money to buy virtual clothing, create outfits and stock out their virtual dream wardrobe. Users can unlock discount codes and win real world shopping vouchers to spend in their favorite shops. Fantasy Shopper is 100% free to play and provides users with access to lots of real prizes everyday.